SWOT Analysis on the Internal and External Environments relevant to Essay - 1

SWOT Analysis on the Internal and External Environments relevant to Allergan pertaining to their Botox Product - Essay Example Allergan has been into discovery of innovative products the like of Botox,and marketing them through prescription by doctors in the specialty markets for a long time. It boasts of a research & development wing involved in discovering and producing specialty segment products such as BOTOXÂ ® Cosmetic, which is a prescription medicine that is injected into face muscles for improving the look by reducing or fully eliminating frown lines between the eyebrows in people in the age group of 18 to 65 years temporarily. SWOT Analysis Internal – Strengths Botox not only removes frown lines but is equally effective in other many ailments such as in treating migraine headaches, chronic neck and back pain, sweating overly, and probably spastic disorders also. Allergan internal strengths are many. Its 8000 employees worldwide are its major strength. Allergan has reached to its current customers via its vast network of workforce. R& D investment in the making of the product i.e. Botox has b een the internal strength of the company and the product both. Being a multispecialty healthcare company into discovering, developing and commercializing pharmaceuticals, biologics and medical devices, it is deeply rooted into manufacturing of specialty products such as Botox, which has brought it to the front runners’ line by capturing a niche market worldwide of its customers belonging to all walks of life. Botox being an innovative product, it is comparatively safe from generic erosion, as the medicinal formula of developing the medicine is a well-kept secret, which insulates the medicine from being sold by copying the drug development process. Internal – Weaknesses Botox is not a fully safe drug, as it paralyses facial muscles to the point beyond the earlier natural condition of the muscles where they can no longer react to outside changes emerging from symptoms such as age, use and wear. Forehead muscles can’t express emotions like anger. The community of a ctors and stars, mostly habitual to using Botox can no more show their emotions above the eye through acting. An emotionless face can transform humans into zombies. Botox has a number of side effects like drooping eyelids, drooling mouth, and slurred speech. These side effects are quite serious in nature affecting the personality of a person. Some temporary side effects such as nausea, allergic reactions, headaches, respiratory infections, flu symptoms, and redness and swelling around the injected area could be visible in some or all patients for a short duration. Another weakness of the medicine is that its impact on the related area is not permanent. The treatment remains effective only till six months of taking the Botox injection. It is a very costly treatment and is effective for a short duration compelling consumers to visit the clinics in regular intervals to maintain their visage. External – Opportunities Sales opportunities have increased greatly. Botox can be market ed globally through advertisement to the probable users for cosmetic uses of the product; earlier permission to advertising the product was not granted. Latest fashion trends provide a boost to the sale of Botox, as the product has become very popular in high profile society. Advertisement in the TV and popular magazines has increased the sales of Botox significantly as on an average a person views such ads 10 times a year. Ophthalmic market offers huge business potential for sale of Botox. Dermatology is another area where Allergan has opportunities waiting as use of Botox in dermatology provides possibilities of expanding by acquiring new formulas or by buying licenses from foreign producers, as it is relatively more cost-efficient than developing through R & D. The company can leverage through spending on marketing efforts from the revenue earned in dollar on other products to fight competition. Huge sales opportunities exist in primary segment

Marketing Process Essay Example | Topics and Well Written Essays - 2500 words

Marketing Process - Essay Example Marketing is a continuing ongoing process; its environment is always dynamic. This means that the market tends to change-what customers want today is not necessarily what they want tomorrow (Background, n.d.). Marketing issues are important in all areas of the organisation. In business organisations, marketing efforts (including such services as promotion and distribution) often account for more than half of the price of a product (Background, n.d.). From the time of the industrial revolution until the early 1920's, production concept was the idea that an organistion should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products. The key questions that a firm would ask before producing a product were: can we produce the product can we produce enough of it During those times, the production concept worked well due to the fact that the goods that were produced were mo stly those of basic necessity and there was a relatively high level of unfulfilled demand. Virtually everything that could be produced was sold easily by a sales team whose job it was simply to execute transactions at a price determined by the cost of production. The production concept prevailed until the late 1920's before mass production become a norm (The marketing concept, 2005). During the early 1930's however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. During this time, business organisations began to practice the sales concept (or selling concept), under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were: Can we sell the product Can we charge enough for it The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale without paying attention to consumer needs and desire. Marketing was a function that was performed after the product was developed and produced, therefore, many people came to associate marketing with hard selling. Until today, most people use the word "marketing" when they really mean sales (The marketing concept, 2005). The Marketing Concept However, after World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. With increased flexible income, customers could afford to be selective and buy only those products that will exactly met their fast changing needs, and these needs were not right away known. The key questions became: What do customers want Can we develop it while they still want it, How can we keep our customers satisfied (The marketing concept, 2005) In reaction to these sensitive customers, firms began to adopt the marketing concept, which involves: Focusing on customer needs before developing the product, Aligning all functions of the company to focus on those needs, realising a profit by successfully satisfying customer needs over the long-term

Social Justice Issues Concerning Minority Children in America Term Paper

Social Justice Issues Concerning Minority Children in America - Term Paper Example This cannot and should not be understood to mean that minority children are somehow irrevocably different or predisposed to certain strengths or weaknesses. Rather, environmental factors as well as the pervasive views within society, uneven allocation of resources, and the alternative approaches that certain cultures take with regards to the topics which will herein be discussed are the most powerful factors in shaping the way that minorities must integrate with the overall application and importance of such determinants. With regards to the cognitive development that takes place within minority shareholders, it is the very strong belief of this author that this determinant/measurement is fundamentally and absolutely no different than the level of cognitive development that takes place within white/affluent shareholders. The greatest level of differentiation with regards to this is realized as a function of the quality of the educational system itself and the degree to which the fami ly impact upon this cognitive development. ... Strident members of one side of the argument state that minority students are nearly an entire standard deviation away from their white counterparts with regards to their overall level of scholastic achievement. Those in disagreement with such a stance pointed the fact that the gap is necessarily smaller yet nonetheless extraordinarily important to focus upon and seek to fix. The ugly truth at the heart of the matter is with regards to the quality of the teachers, the overall level of funding, and the importance that education and scholastics is able to realize on the home front of these minority families (Deo, 2012). With regards to the first two of these determinants, they can be understood to integrate most closely with a level of tacit racism that exists within the educational system. Due to the fact that the US Department of Education, and community shareholders, must seek to allocate limited resources in order to affect limitless needs, minority neighborhoods/communities are of tentimes deprived of fundamental and necessary technologies, high quality teachers, and monetary resources with which to effect positive growth on the overall level of academic achievement that their students can reflect (Pilkington, 2013). However, this last determinant which has been listed is with regards to the level of importance that education plays within the family unit. Although the first two of these determinants can be affected from a governmental/community level, the third is one that must necessarily take place within the home. It is the further understanding of this particular author that the tests and metrics that are used to measure students are not in and of themselves biased; rather, the appropriation of funding, resources, and

Controversy Analysis Essay Example | Topics and Well Written Essays - 1250 words

Controversy Analysis - Essay Example Notably, Zhang (2011) identifies that china sits on the world’s most underdeveloped resource of shale gas. Significantly, China has adopted the above drilling technology in order to replicate US’s victory in utilizing unconventional energy. Considerably, the debate rests on safety and the suitability of the technology in china. That is, whether china has conducted an efficient situational analysis before embarking on fracking process (Zhang 3). It is worthwhile noting that, China hopes that shale gas can change her the same way it has transformed the US boom. However, currently there is little production commercially; hence, the 6 billion in cubic meters of shale gas target by 2015 seems impossible according to experts. The insufficient experience among some firms in exploiting shale will create a significant challenge to mine the gas. Additionally, if the firms cannot deliver the country has to struggle to diminish its reliance on expensive oil and gas imports. Moreove r, the action winner must buy in the proficiency they require; hence, offering the scene of worthwhile contracts for specialist firms for the fracking technology to mine the gas. Notably, Zhang (2011) identifies that the initial shale auction in the past two years was under the dominance of key state energy firms in china (Zhang 5). The second action witnessed the entrance of myriad firms, a, electric group that entailed a developer of real estate, a trader of grain, and a dealer of tobacco, enticed by subsidies of gas and assisted by funds access. The bidder’s profile reflected the fever pitch out off shale, as well as its potential along with the government’s efforts to imitate the circumstances that underpinned the US revolution of shale; competition among a number of autonomous drillers. Significantly, they will have acquired insignificant data regarding the blocks, the costs of the well’s exploration and the costs of the development process. Mainly the firm s are merely driven by the forces of entering early in somewhat a huge market. It is significant emphasizing that, the potential in china is clear. Significantly the government has put technically remunerable shale gas reserves at about 25 tcm. In comparison, the US Agency on energy information puts it at about 36.1 tcm, both of which are langer compared to US reserves which are estimated at around 24.4 tcm. However, the shale deposits in china are significantly found deeper underground compared to the ones in the US and there are more scattered reserves; hence, making it complex to acclimatize the technology that has delivered in the US to the geology of china. Notably, the key oil firms like PetroChina, as well as Sinopec working on what are regarded among the excellent prospects have made slow progress. Considerably, Zhang (2011) identifies that by the year 2012 they had drilled over 60 wells of shale especially around the Sichuan basin, although PetroChina had produced merely ov er 11 mcm in its key area by the month of November same year. Notably, the work for the winning companies in the second auctions is made significantly difficult by the problem of insufficient potential in the offered acreage (Zhang 4). Background Companies such as RSDSA and Petroleum corp. of china have started drilling shale gas in Sicuan. Notably, the above- mentioned province is seismically active, a process which increases the risk of causing quakes.

Why is Abraham Lincoln considered to be the nation€™s Essay

Why is Abraham Lincoln considered to be the nationâ‚ ¬Ã¢â€ž ¢s greatest president In your answer, be sure to analyze the essence of the Lincoln legacy and consider how he lives on in American memory - Essay Example because though he was from a poor family and had scant formal education, he saw to it that the nation held together during its worst crisis recorded in history. He not only won the civil war but ended the institution of slavery also. A leader with a fainter vision or a weaker will would not have achieved all these in such a short period. For these reasons, Lincoln is regarded by some people as ‘the great Emancipator’ and ‘the savior of the American Union’. He is even regarded as a martyr for the way he was assassinated. The Republican Party, of which Lincoln was leader, had campaigned against slavery during the elections and won the 1960 elections. This election victory resulted in seven southern states declaring their withdrawal from the U.S forming the confederacy which stood for Confederate States of America. In 1861, the confederate forces staged an attack on a U.S military installation to which Lincoln responded by calling for volunteer armies from all states. This call led to four more states declaring their withdrawal from the U.S. The civil war then started between the United States, known at that time as the Union, and the Confederate. In 1862, Abraham Lincoln made an emancipation proclamation which not only deterred the British from getting involved but also made the war have the goal of ending slavery in the southern states. The war continued with both sides reporting victories and losses. In April 1865 the Confederate suffered huge losses and surrendered to the Union. The war, being the worst war in American history, had claimed the lives of over 600,000 solders with an unknown number of civilians. The victory, under his leadership, of the U.S. resulted in the absolution of slavery to date, the coming together of all states and the strengthening of the position of the federal government. Abrahams Lincoln’s high status as the greatest president of the U.S. was well deserved for the way he led the war and won. Being a person of gentle

Respond Essay Example | Topics and Well Written Essays - 250 words - 3

Respond - Essay Example The discussion post effectively captured the relevant elements of performance improvements and emphasized its relevance in contemporary work settings. The articles that were selected focused on the health condition of employees; particularly focusing on nutrition and weight loss. One agrees that the holistic well-being of all employees must be a paramount concern of organizations. Actually, the Occupational Health and Safety Administration (OSHA) defines standards that require employers to seriously take care of the safety and health condition of workers. As such, the information contained in the articles impact the performance of workers through assuming a healthy disposition (physically, mentally, emotionally and even socially) in order for them to achieve defined goals. The focus on health emphasizes that a healthy human resource would be least costly for the organization in terms of avoiding absenteeism, illness, and propensities for

Shearwater Case Study Essay Example for Free

Shearwater Case Study Essay Shearwater Adventures is an adventures tour operator in Victoria Falls, Zimbabwe. It specializes in rafting, canoeing, and kayaking on the Zambezi River. This river is the fourth largest river in the African continent. The company grew to dominate the â€Å"Adventure† market in Victoria Falls. As a result of this expansion, Shearwater Adventures became the most well known adventure-tour operator in the continent of Africa. This expansion occurred while the company was under the leadership of Robert Allen who joined Shearwater ten years ago. He began as a photographer with friend Mark Davis taking pictures and videos of the rafting trips. He went on to become Chief Executive Officer (CEO) after Davis’ departure. Shearwater was number one in the market. Regardless of their dominance in the Victoria Falls area and their position as leaders in the market, Shearwater adventures had to face the competition. They had to continue dominating while maintaining their reputation as a successful and profitable outdoor adventures operators. To achieve their established goals, Allen Roberts and his management team created different strategies in order to compete efficiently and to maintain their leader position. QUESTION 1: The fundamental strategies in 2006: First of all, the company was counting on its name and reputation since the word of mouth played an important role in new sales. Also, the goal of the Shearwater Adventures was to achieve repeat bookings from satisfied customers, maximize profit and increase their market share. Shearwater Adventures established partnerships and acquisitions with leading Tour Operators such as Jenman African Safaris to boost their reputation and to gain business. Acquisitions that have increased their competitive scope and profitability in the long run. Advertising is obviously key to attracting tourists who are confused about their choice concerning an adventure activity. The continuation of an advertising program was primordial for the company. The fundamental fact of their success and strength that made the company is the level of differentiation. Indeed, in comparison to their competitors, Shearwater Adventures differentiate themselves by offering far more activities than the competitors. This allows customers to have a wide range of choices from rafting trips to lion encounters. Meanwhile, most competitors offer more or less 3 options: white water rafting, boating and elephant riding. By offering more than the competitors, Shearwater created a competitive advantage by bringing customers what competitors could not. As a result, Shearwater remains a leader in the market and competitors will have no other choice than to design and create a new adventure. Otherwise, they could also copy Shearwaters products and services. In addition to its several activities, Shearwater offers packages allowing customers to choose from a selection of activities for one price. Through a differentiation strategy, and by distinguishing itself, Shearwater obtained a competitive advantage. This allowed Roberts to maintain his position in the market. As a result of these strategies, from 2004 to 2006 the number of guests increased from 26,351 to 41,868 as well as the revenue. QUESTION 2: Perform a 5-forces analysis of Shearwater’s competitive environment. FORCE 1: Rivalry among competing sellers The industry is ranges from around $400 $500 million, however this industry is fragmented: that is to say, it is spread worldwide in relation to areas offering the chance to perform such activities. There are many competitors: Over 40 areas of activities (i. e. kayaking, safari trips, extreme sports). Locations are all over the world and there are over 250,000 operators that compete in the same â€Å"outdoor activity† market. Yet, operators, such as Shearwater, focus on the local level when it comes to competing. Zimbabwe’s political and economical instability. Though Zimbabwe’s tourism had declined by 75% and inflation was at 1,200% Shearwater continued to be the market leader in the area with an 80% share market. It had managed to increase sales by 22 and 39% percent in the last couple of years. Shearwater dominates in Victoria Falls and become the most well known adventure tour in all of Africa. Even though Shearwater is the leader, companies have partnered up in acquisitions, associations and networks with other businesses in order to increase their market share. Rivalry among competitors is high. FORCE 2: Threat of New Entry For small businesses to enter the industry, the cost may be as low as $20,000 for a single activity operation. For larger, full-service operations a large entry cost of $200,000 is estimated. It may be difficult to start an operation in the U. S. because of cost of permits and government, state or municipal regulations. However, installing a new company is Southern Africa (for example Zimbabwe and other surrounding countries) is quite feasible for new operators in the market. We must continue to take into consideration the current economical and political instability of Zimbabwe for those organizations attempting to enter this market There is a certain â€Å"Experience Curve† path that a new company may experience. It is important for management to be thoroughly aware of every detail concerning operations and financial matters, as well as the local market. This experience may take some time to acquire. On top of that, a new competitor should realize that it would be competing with other brands (especially Shearwater) that have an already established notoriety, a client list and advertising distributors. Threat of entry is relatively moderate. FORCE 3: Threat of Substitute Products This is an â€Å"Outdoors/ Extreme Activities† Market. The necessary ingredients to create this service involve irreplaceable factors such as: waterfalls, natural water rapids, mountains, fresh air, nature, scenery, etc. There are new activities that may be though of, however those would go directly into competition, and would not be considered as substitutes. Threat of Substitute Products is low. FORCE 4: Bargaining Power of Suppliers The nature of the service supplied is not a commodity, and cannot be reproduced or duplicated. Even though suppliers reach the 250,000 mark worldwide, these operators are vastly spread out concerning the nature of the activity. White water rafting for instance, requires a location with a water body, waterfalls, rapids, wild outdoors settings and beautiful sceneries, among other things. The company can only go as far as supplying the equipment needed to ride these waters. The only way operators may integrate backwards is if they decide to produce their own equipment and trained professionals. However, this would only be a good strategy if the costs were less than what they already pay to suppliers. Given the type of activity offered, there is a small chance of supply shortage. The Bargaining Power of Suppliers is moderately high. FORCE 5: Bargaining Power of Buyers The demand for this industry is moderately sized. The target age in the industry was from mid 40’s to early 50’s. These people had the drive to stay â€Å"young at heart† and the available income to fulfill these desires. Until recently, the media has created an awareness of adventurous locations, and their desire to explore them increased. They may only integrate backwards by buying their own equipment and training themselves on outdoor skills. However, since most of the consumers are over the age of 40, this seems to be a bit of a challenge. Although Shearwater advertised locally and partnering with tour operators, the local community seems to have a certain amount of power over the promotion of this company. It has progressively gained notoriety, and Roberts should be mindful that should he upset the community, they may bad mouth his business. The Bargaining Power of Buyers is moderate. QUESTION 3: What are the KSFs for competing in the Extreme Adventure Sporting Industry? There are several variables that have had a direct impact on the effectiveness of Shearwater’s business. The specific factors that underlie the success of Shearwater Adventures are: Brand Recognition: The company relied on its name to achieve their goal of repeat bookings, and cooperation with other companies (e. g. tour operators) for cross-selling opportunities could offer them a higher probability to gain exposure and business. Strong Leadership ; Management: Mike Davis and Allen Roberts were excellent entrepreneurs. Their leadership, particularly Roberts’ role as Shearwater’s CEO after Davis left, played a critical role in enabling Shearwater to dominate the outdoor adventure market. Favorable Destination: Opening an outdoor adventure company in the United States is difficult due to the cost of permits, so opening an adventure operation in South Africa was more attractive and cost-effective. Strategic Partnerships: Strategic partnerships played an important role in Shearwater’s successful growth, since â€Å"Industry leaders were partnering through acquisitions, organized associations, and reseller networks in order to increase repeat bookings from satisfied customers. † Strategic Advertising ; Marketing: Their goal was to target and direct customers at the start of their vacation. Shearwater engaged in intense local advertising to attract a large number of newly arriving tourists who had not chosen an adventure. This allowed it to attract a large share of newly arriving, non-committed tourists. Variety of Activities Offered: Larger variety of outdoor adventures activities was a strong differentiation for Shearwater. Most competitors had a limited number of activities, making Shearwater superior in the local market. Companies that could offer a variety of activities had a much higher probability of gaining repeat business. Pricing Strategy: Bundling activities that allowed customers to choose from a selection of activities for one price was highly attractive and added to the company’s value and success. Cross-Selling Opportunities: Shearwater’s expansion into related business activities, like tourist transportation, lodging, and video ; photos, allowed the company to cross-sell and increase its sales revenue through these related business segments. Community Support: Support from locals was also an important reason for the company’s success, as it added credibility to the company. It enabled smooth operations for Shearwater, increased its reputation, and thus increasing its strength in the industry. Skilled ; Qualified Team: Through Allen Roberts’ leadership, he continued to build a solid management team due to his knack for attracting the right person for the right job. These 10 Key Success Factors have contributed to the growth and success of Shearwater Adventures, and has continued to make them a current market leader in the outdoor adventures industry in the Victoria Falls area. 4. SWOT Analysis Strengths: Located in the touristic area of the Victoria Falls, Zimbabwe Shearwater is considered to be the giant leader of the area (with 80% market share), in fact leader of all Africa Company driven by a knowledgeable and experienced anager, Allen Roberts â€Å"Industry image†, extreme sports are seen as a way to enjoy time away from hectic lives (average age of customers between 40s and 50s) Shearwater Adventures LTD. offers a wider range of activities then competitors (at least 11 activities against 3 for competitors) Possibility to organize both individual trips and packages (e. g. â€Å"Ticket to Adventure† package, where you can make huge savings and choose what you want to do and when) Strong local level awareness, â€Å"Word Of Mouth† has helped increase sales Entertainment Media helps increase popularity of the industry (Fear Factor, ESPN, Survivor etc. Improved equipment quality Weaknesses: Although Shearwater Adventures have 80% of the market share, competition is tough enough for company to worry about continuing market domination while maintaining its reputation as a â€Å"successful outdoor adventures operator† The company clearly has a tight budget, â€Å"Roberts and his management team had already cut Shearwater’s expenses to the bone and had given up their company cars for motorbikes† (p. paragraph 3) Weak global level awareness, as companies looked to grow their market share and increase customer base on a local level (global level seemed ore of an obstacle) It appears that outdoor activities companies must deal with aging equipment and older owners when company reaches its maturity Opportunities: The Shearwater Adventures LTD. can link up with international travel companies for purposes such as gaining international awareness and prepaid guaranteed reservation Implement a better advertising plan for re peat bookings and cross-selling Maybe the business should consider acquiring other companies? Creating a new venture to attract a younger crowd Threats: Zimbabwe’s economical and political instability has caused a 75% decrease of the country’s tourism and inflation was 1200% causing prices to double every 22 days Competitors might offer a wider range of activities as it is relatively inexpensive and there are enough ventures to copy Shearwater or add new adventures 5. Provide recommendations concerning Shearwaters future strategy As we know Shearwater is already the leading company in the adventure/extreme industry for the contient, logically, the main question will be how to improve when you are already the number one or at least, how to stay number one? Buying Companies the idea of buying companies was from Allen Roberts himself and was, from my point of view, one of the most intresting. Buying companies allow you to kill the competition (within the area) and in the meantime to increase your market share by absorbing the competitors. In the other hand Shearwater will need a substantial amount of money for this type of investments, money that they may not be able to collect. Despite the financial factors, integrating competitors to the company will allow Mr Roberts to create his own rivalry in the Victorias fall area, allowing to expend, generate more revenues while controlling the all business. Targeting Market Segment The actual targeted segment, people who are â€Å"mid 40s to early 50† are certainly interested in lion encounter or safary but maybe less by more extreme sports such as kayaking or rafting. By focusing on this market segment they completely forget generation who grew up witth that kind of sports. Enhance by the media and famous energy drinks ( https://www. youtube. com/watch? v=mFo-HKKOsXchd=1 ) adventure or extreme sports have become a very important trend for the 20-30 years old. It would be a shame to miss such an opportunity to increase the market share when the only effort you have to make is to make people aware of your complex. Developing the companys assets A wide range of activities, affordables prices, but do they really focus on the essential? People around 50 are attracted by this healthy way of living so why dont they develop a healthy/fitness programme. Mixing sports and dietetic/healthy food as it is the trend nowdays. This strategy is using the current assets of the company in a different way that could be a lot more appealing for customers. Worldwide vision Advertising on a local/national level would be useless for Shearwater as it is already recognize as the number one. What they neeed is a worldwide vision, let people know that they are providing one of the best experience in the adventur industry, and if people are not interested in sport why wont they come for the location in itself. The use of new type of communication such as facebook twitter or threw sponsors (Red bull, Monsters.. ) have already helped the cause of extreme sports and pointed out the fact that people are more than intrested in that kind of leisure. Be a precursor In every single industry, leading companies overcome difficulties by creating their own product and/or creating the demand. In the past few years a lot of new sports have immerged, creating one, could be the chance of an international recognition and healthy finance. Their status of number one is not immutable, they should use their monopoly on the market to create what they think would be the adventure industry of tomorrow. As a reminder, the main question of the case study was â€Å"how to continue to dominate the market while maintaining the reputation as a successful outdoor adventures operator†. The difficulty of chosing a strategy is emphasis by their status of number one, with no comparable company all over the continent the only reasonable choice seems to completely create the wanted path. They got the recognition, the infrastructures as well as a strong leadership. By having a step ahead of the competitions they can maintain their reputation but for how long? To conclude, strenghen by their position, they should choke the competition by redifining what aventure industry means in their own words.