Tropicana Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Tropicana Marketing Essentials - Essay ExamplePrice enables companies to be in a position to get wind whether the intersection point they are offering is in line with the prevailing economic features or opting for other measures is great (Dubrin, 2011301). For Tropicana to roll in a sassy product, it must bear in mind that the current market place structure revolves around taste, price, health standards, and other recognizable 21st century related elements. In whatsoever cases, some managers assume place is not important especially when dealing with online marketing. Nevertheless, place is very merry since it sets legal and financial issues. Moreover, in marketing, there is the core subject of every company, which is onward motion. Promotion composes of the bigger passel of marketing essentials as it includes sponsorships, advertisements, public relations, viral marketing, special offers and many more. This entails that every Tropicana product needs a blend of place, price, and promotion (Doyle, 200893). When the product is cheap, placing is better and this leads to lower price offering. Offering attractive Tropicana products at a fair price can reduce marketing expenses. Additionally, it can make customers queue in the dispersion outlets and travel further in search of the product. This means that the product will need less promotion since the product has its own optimum blend for customers and market conditions (Allen and Albala, 2007 372-74). Development of impertinently Tropicana Juice (Pomegranate Juice) Products offered by Tropicana acquaint that the company does not only sell juices, but also sells health. The health of consumers is of utmost importance to Tropicana cod to its healthy orange juice with fiber that it launched on December 14, 2005. Due to firm... This report stresses that producing and marketing invites a company to keep the best interests of the consumers at heart. As such, it is vital for Tropicana to conform to factors suc h as convenience. Customers require proper mode of packaging with respect to different activities. Therefore, in order for Tropicanas new product to address this issue, it should have different packaging styles that include juices sold in larger bottles for home purposes. Tropicana should go through the new product taste outshines that of competitors, as taste is one of the valuable reasons as to why consumers barter for certain types of beverages. This paper makes a conclusion that Tropicana should establish a base of enacting overall marketing objectives of the new type of product. Tropicana should predict and analyze customers taste then strive to satisfy their needs. In addition, in order to ensure the product continues to exist in the market while bringing reasonable results, the company should ensure it monitors and analyzes market trends. Consequently, Tropicana should anticipate future changes and initiate strategies to overcome its effects. To keep customers expecting mor e products with unembellished benefits, the company should increase positive perception among its customers. Furthermore, identifying positions that are distinctive, compelling, and competitive is essential for the well-being of the Tropicanas new commodity.